Spain, World Cup
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Nearly 39 million viewers watched Fox’s English-language presentation of the World Cup final on Sunday, making it the most-watched soccer broadcast in U.S. TV history.
Spain's win over Argentina in the World Cup Final was watched by 62.8M people in the U.S., breaking ratings records for both Fox and Telemundo. Fox averaged 38.9M viewers for Sunday's final and NBCUniversal's Spanish-language broadcaster Telemundo brought in an additional 23.
A lot of things went right during this summer's World Cup, including record viewership numbers in North America for Spain's 1-0 win over Argentina in Sunday's final.
Spain’s defeat of Argentina in the 2026 FIFA World Cup final scored a record US TV audience of more than 62 million viewers, including 38.9 million fans for Fox Corp.’s English-language broadcast, according to Nielsen ratings.
Soccer is perhaps the most popular sport in the world, even if it is not the biggest in the United States of America. The NFL, NBA, etc, are generally more popular than ‘football’, but the 2026 World Cup meant a lot more eyes were on soccer across America this summer.
Sunday's final match of the FIFA World Cup is on track to break ratings records for Telemundo. The final, which saw Spain overtake Argentina to win the 2026 World Cup, brought in 22.6 million viewers across Telemundo and Peacock,
While the figures remained below the nearly 126 million viewers who watched Super Bowl LX, they marked a significant milestone for a sport long overshadowed in the U.S. by American football, basketball and baseball.
FOX drew nearly 39 million to its broadcast, while the Spanish-language version on Telemundo drew another 22.6 million viewers, marking a high-water mark in US viewership.
Fox’s English-language broadcast alone drew 38.9 million viewers, while Comcast’s Telemundo and its Peacock streaming platform added another 23.9 million for the Spanish-language coverage
Peacock attracted new subscribers with the Spanish-language telecast of the World Cup, and executives say advertisers are taking notice.
World Soccer Talk on MSN
2026 World Cup TV ratings: Most-watched matches in the United States
The World Cup drew historical numbers in the country as the hosts also got record audiences. The competition was a huge success for the TV networks that had the rights to broadcast World Cup matches for the last month and a half,
