Paywalls are essential to the financial sustainability of news organizations, yet little is known about how readers respond when they encounter one. Do they subscribe, continue reading free content, ...

NBC News is launching its first-ever, direct-to-consumer digital subscription product in the coming days, NBCUniversal News Group chief digital officer Chris Berend tells Axios. Why it matters: The ...

Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027at the latest as reading habits continue to shift to digital platforms, according to a forecast published last ...

“For the 76 percent of leading newspapers that rely on some form of online paywall to stay in business, readership assistance programs are the only way to ensure that the publication reaches readers ...

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and ...